Miler Masculinité
Miler Masculinité
A collaboration with Miler Menswear brand had been our dream for a long time. There are few companies that operate in so many fields and maintain such a cohesive image. that explores areas such as men's fashion, craft alcohol, leather goods, publishing activities and perfumes. A modern man looking for high-quality products will undoubtedly find much to his liking here. All areas of Miler's activities are characterised by very high quality, produced in small manufactories, personalised and perfected down to the smallest detail. The brand also thoroughly develops the substantive side of its projects and its founder -the charismatic Tomasz Miler is widely known both on the internet and beyond.
Our task was to create an advertisement for Miler's flagship product - Miler Masculinité perfume. It is the first fragrance launched by Miler brand. To this day sales of this fragrance are at the top of the list of all the products the company offers to its customers. We knew we wanted to create a spot that would portray the man of the Miler Masculinité perfume. It is a masculine, specific, strong and complex scent. This was embodied by our protagonist, played by Marcin Dobski. Marcin has been the main model for Miler Menswear for years. His experience and professionalism as well as his ease on set, helped us create exactly the character we were aiming for.
The picturesque landscapes of Fuerteventura served as our backdrop. It was the perfect location for our concept - original, boundless and somewhat surreal. Calderon Hondo volcano became a synonym for male power, complexity and strength. We were drawn to the volcano's mysterious aura, its rusty colours and its inaccessibility. The Miler Masculinité perfume was launched by Miler Menswear, so we used only clothes from the brand's collection in the advertisement. Marcin Poczta prepared fashion sets for us, from which we chose the least obvious one - a green blazer whose colour matches the Miler Masculinité perfume, a white shirt, light chino pants and monk shoes. The unconventional choice of styling was intentional. Inspired by the brand's motto "Find a way or make one." we created a short story about a man who does not settle for compromises. He is decisive, confident and brave. It doesn't matter whether he is making important business decisions or... spontaneously climbing the impressive Calderon Hondo volcano. Empowered by the Miler Masculinité fragrance, he can achieve anything he desires with satisfaction. Find a way or make one.