Miasto Bar
Miasto Bar
We were invited to create a promotional film for the Miasto Bar cocktail bar. The film aimed to announce the upcoming summer season and invite guests to visit the bar during this time. The material was intended for social media platforms such as Instagram Reels and Facebook posts, which meant it had specific time and format constraints. Our task was to capture the atmosphere of the venue, showcase a condensed version of the menu, and introduce the bartenders working there.
We decided to film during the bar's operating hours to capture the natural atmosphere in which the bartenders work. Using a gimbal-mounted camera was most convenient due to limited space at the bar and to avoid disturbing guests with their orders. Since it's a cocktail bar, our focus was primarily on the cocktail menu. However, we didn't want to overlook other beverages served there. Our starting point for creating this short and concise promotional video was to showcase the chronological process of crafting cocktails—from glass preparation and chilling to mixing techniques and garnishing. We filmed the entire team of bartenders preparing various cocktails to reconstruct the detailed service process for one cocktail from the footage. We utilized shots from different angles and employed dynamic editing to synchronize with the music we selected. Additionally, we showcased the profiles of the bartenders and the emotions they experience while interacting with guests and serving. Brief glimpses of the surrounding bar area and its industrial atmosphere were also included.
The owners of the cocktail bar were thrilled with the outcome. The bar's team appreciated that we showcased each of them and the cocktails they created in the film. The video was published on Instagram and Facebook, where it received a record number of views. We are confident that this is not the end of our collaboration. We consistently encourage the creation of professional promotional films showcasing your company, regardless of the film's purpose. It doesn't always have to be tied to a specific sales offer. Sometimes, simply showing the natural atmosphere and the people who create it is enough. Truth and authenticity are effective tools for attracting your customers.