Box Jump Everest
Box Jump Everest
The collaboration with Jay Alderton began many years ago and remains strong to this day. Jay, an athlete and online coach, continuously offers valuable insights, demonstrating that he has yet to share his final word. He is a two-time bestselling author whose courses and programs have positively impacted the lives of over 10,000 individuals, both in person and online. Remarkable!
This time, Jay decided to raise £20,000 for charity. The amount was intended to support the Chestnut Tree House. Chestnut Tree House is a children's hospice located in Sussex. The remarkable feat was the way Jay planned to raise this sum - he decided to break the Guinness World Record by jumping on a box enough times to reach the height of Mount Everest. The challenge was to be completed within 24 hours. This meant that Jay had to perform 14,515 jumps onto the box.
We were asked to accompany Jay during this challenge and produce a film documenting its progress. We were thrilled to be there with Jay and the entire team assisting him. From the outset, we knew the video would take the form of a documentary film. Jay himself served as our narrator. Initially, we gathered footage recorded during the attempt to break the record, and then we edited it to complement the narrator's voiceover and music. We aimed to maintain the documentary's character both cinematically and in terms of content. We knew Jay's story would encompass many intriguing insights - from the planning stage, meticulous body and time management, unwavering focus, motivation, family support, to the pressure, very challenging moments, and... we won't reveal more, as we want you to see the finale of Jay's Guinness World Record attempt for yourself.
Observing athletes and having the opportunity to work with them is an immense honor for us. However, when someone tries to use their talents to help others, it's an entirely different league. We believe that what Jay has done for terminally ill children deserves much more recognition than just an entry in the Guinness World Records or conquering Mount Everest. It's a world championship beyond categories. It's the championship of the heart.