Mindset with Muscle
Mindset with Muscle
Our collaboration with Jay Alderton began many years ago and continues to this day. This man consistently has something to offer, and it's certain that he hasn't said his last word yet. Jay is an athlete and an online coach. He has twice been a bestselling author and holds a Guinness World Record. Through his courses and programs, he has changed the lives of over 10,000 individuals, both in person and online. Impressive!
This time, we accompanied Jay Alderton during the Mindset with Muscle event in Leicester, which he organized together with The Ice Bath Co. Participants of the event had the opportunity to attend lectures. During those led by Jay, they learned how to transform themselves into a healthier, happier, and stronger version of themselves, which is the athlete and coach's main mission. Jay introduced the audience to the topic of Ice Baths - portable tubs for cold baths that can be installed at home. Event participants learned about the growing phenomenon of ice baths. Ice baths have gained popularity as a regeneration method after training. It has been shown that just one ice bath can help alleviate muscle soreness, reduce inflammation, regulate breathing, improve mood, and even increase energy. During specialized workshops, participants worked under Jay's guidance - both individually and in groups. Detailed lectures and exercises were focused on both the physical and mental aspects of human beings. This training prepared them for the new experience of using an ice bath for the first time.
Our task was to succinctly document the entire Mindset with Muscle event day. Filming events has its own rules, so we wanted to move naturally, smoothly, and discreetly to avoid disrupting lectures, exercises, and baths. We focused on the host, Jay Alderton, as well as capturing the atmosphere during his lectures. An important element was commemorating the participants—their engagement and emotions at various stages of the event. The Ice Bath experience and the support they received from Jay became the highlight for all groups. We are confident that this valuable event helped many of its participants.
Our film shows that they undoubtedly took away the best memories and useful habits from it.
Nothing can replace the energy generated by events. Whether you're organizing a large festival or a small lecture, it's always worth documenting the effort and engagement of participants. By capturing the events you organize, we can capture that energy and preserve its atmosphere forever. We're always where the best moments happen. We act dynamically, smoothly, and remain invisible. We'll help you immortalize the story.