LIONELO AZURA
Lionelo azura
Today’s world demands that we keep up with a fast-paced lifestyle. We need to stay active even in our free time. These are excellent habits, but it can be challenging to maintain regular activity when a child enters our lives. Lionelo was created with the needs of today’s parents and children. It’s a brand designed by parents, for parents. There’s no need for a stronger recommendation. Their range of products is extensive, and when we began collaborating on advertisements for them, we were especially thrilled that these would feature strollers. We love working with people!
The setting for this ad was the picturesque island of Fuerteventura, a location we know well. We prepared the perfect spots to showcase the Lionelo Azura jogging stroller. The concept we developed centered on a lifestyle-type ad. One of the most challenging aspects of producing family-oriented commercials is finding the right actors. We entrusted the role of a headhunter to Maria Shumanovich, an excellent photographer based in Fuerteventura. Maria presented us with an intriguing portfolio of models, but Abubakarr won the casting hands down. Abu is a highly experienced model whose charisma, professionalism, enthusiasm, and looks deserve special recognition. His approach to children on set was fantastic, and we feel honored to have worked with this “child whisperer.” We’re confident we’ll meet him again in the future.
This time, our film crew included Roman Majewski from RMVision, who brings extensive experience to the set. We knew he would provide strong support, as he’s someone we’ve collaborated with for a long time and understand well. Katya Nordstorm handled makeup and hair. For the child’s role, we selected the incredibly charming Amy, whose personality and beauty could melt even the coldest heart. We were also supported on set by Karolina and Maja from Lionelo, who managed the brand’s products.
Working with children is never an easy task, and parental support is often crucial. The approach of other actors (kudos to Abubakarr!) and our own organization on set play a big role. We filmed sequences with varied dynamics and levels of difficulty across different parts of the island. Maintaining the young actor’s positive attitude was key to success. We aimed to move quickly and take photos efficiently. When children are on set, nothing can be fully predicted, so everything has to be adapted to their comfort.
We’re extremely pleased with the result of everyone’s efforts on the Lionelo Azura project. We created a video full of heartwarming family moments that also showcases the product’s features. Above all, we succeeded in capturing the most important message—the sense of happiness, fulfillment, and freedom that comes from spending time with your child. This is how we understand the philosophy of the Lionelo brand.