Not a Motivational Video
Not a Motivational Video
Sometimes we come across projects that we execute quite spontaneously. Our collaboration with Jay Alderton began many years ago. This man always has something to offer, and it's certain that he hasn't said the last word yet. Jay is an athlete and an online coach. He has twice been a bestselling author, and holds a Guinness World Record. Through his courses and programs, he has transformed the lives of over 10,000 people. Impressive!
Over the years, Jay and I have produced planned campaigns, developed strategies, accompanied him during events and performances, filmed his private life, and supported his social media. The content we created focused on healthy living, sports, habit change, and mindset. These materials were dynamic, captivating, motivating, and full of substance. One day, we decided that we should do something completely different together. And so, the film "Not a Motivational Video" was born. Spontaneously. It takes on a very documentary form, based on Jay's intimate expression, and stands as a contradiction to the loud messages of similar themes.
We rose at dawn to film Jay's morning routine. It was our script, but we didn't limit ourselves in any way—neither in terms of content nor time. Jay's morning routine looks exactly as depicted in the film, so we particularly aimed for natural, long shots. We didn't do any retakes—the film has a documentary style. This style is emphasized by Jay's narration, which was recorded at a later time. During editing, we matched the video material to the narrator's speech and selected an appropriate soundtrack. The commercially licensed music was intended to create a discreet background for the narrator and the visuals. Our intention was to create authentic, calm, and subdued content. We wanted to produce something intimate and valuable. We wanted the video to be timeless and attention-grabbing. We knew that this spontaneous film would bring us a lot of joy, both during production and editing. We're still proud of it.
As creators, we strive to find time for side projects. For ourselves. Regardless of whether they are big or small, whether they take more or less time. It is important for us to set spontaneous filmmaking goals and pursue them in our own way. Production is a constant interest for us, so in our free time, we enjoy dedicating ourselves to it. It's a form of exercise—both technical and mental. We believe that the greatest value doesn't necessarily have to be tied to commercial assignments. The greatest value lies in continuous learning and finding satisfaction in what we do.