Lionelo Cama
Lionelo CAMA
Today’s world demands that we keep up with a fast-paced lifestyle. We need to stay active even in our free time. These are excellent habits, but it can be challenging to maintain regular activity when a child enters our lives. Lionelo was created with the needs of today’s parents and children. It’s a brand designed by parents, for parents. There’s no need for a stronger recommendation. Their range of products is extensive, and when we began collaborating on advertisements for them, we were especially thrilled that these would feature strollers. We love working with people!
The location for this ad was the picturesque island of Fuerteventura, a place we know well. We prepared perfect spaces for showcasing the Lionelo Cama bike trailer, which also functions as a stroller. The concept we developed centered around a lifestyle-type ad. The most challenging part of producing family-oriented spots is finding the right actors. We entrusted the role of a headhunter to Maria Shumanovich, an excellent photographer who lives and works in Fuerteventura. Maria rarely appears as a model, but she made an exception for us. The portfolio of models she gathered for us was impressive, but Maria seemed to be the ideal candidate—and she won the casting. This time, our film crew was strengthened by Roman Majewski from RMVision, who brings extensive experience to the set. We knew he would provide the right support, as he’s someone we’ve collaborated with for years and understand well. Katya Nordstorm was responsible for makeup and hair. For the child’s role, we chose young Enzo, whose boundless energy knew no limits. We were also supported on set by Karolina and Maja from Lionelo, who managed the Lionelo products.
Working with children is never easy, and parental support is often crucial. The approach of the other actors (kudos to Maria!) and our own organization on set play a big role. We filmed sequences with varied dynamics and levels of difficulty across different parts of the island. Maintaining the young actor’s positive attitude was key to success. We aimed to move quickly and filming efficiently. When children are on set, nothing can be fully predicted, so everything has to be adapted to their comfort.
We are very pleased with the outcome of everyone’s work on the Lionelo Cama project. We produced a video full of touching, family moments, showcasing the product’s features. Most importantly, we captured the core message—a sense of happiness, fulfillment, and freedom that comes from spending time with your child. This is how we understand the philosophy of the Lionelo brand.