LIONELO care
Lionelo Care
The Lionelo brand was created to meet the demands of modern times and most importantly - the needs of parents and children. The brand’s creators and designers are parents—no better endorsement is needed. Their product range is vast. We were thrilled when we were invited to collaborate on video production for the Lionelo Care product line. We love creative challenges like this!
Developing the script for this video, we wanted to depict a day in the life of a family. Naturally, a key element was thoughtfully incorporating five products from the Lionelo Care line into this storyline. Since we love working with people our focus was on capturing genuine emotions. There was a lot of them on set! Working with children is never easy and you always have to expect the unexpected, no matter how experienced the young actors might be. Good organization on set, the ability to collaborate effectively with the children’s parents and the presence of professional adult actors are all essential. We were fortunate to work with experienced actors/models Dorota Gawron and Kamil Lemie. Makeup and hair were handled beautifully by Kinga Włodarczyk. Maja, Karolina, and Paula from Lionelo ensured the technical aspects of the products.
We filmed over two days in a rented house - special thanks to the wonderful owner! We faced challenges with lighting, home staging, operating the Lionelo Care products, the varying moods of our young actors, and the enthusiasm of the adults. We aimed to use both natural and artificial lighting. The scenes were not filmed in chronological order. The atmosphere on set could often be chaotic with many small breaks as we adjusted the pace to accommodate the youngest actors. Even in such an environment, we always strive to capture natural, genuine emotions from family moments.
The modern world provides us with many conveniences, but they are simply tools to help us live harmoniously. This is how we interpret the philosophy of the Lionelo brand.